JCPenney rolled out their new Fair and Square initiative at the beginning of February, fully embracing a playful concept with bright colors.
This campaign (involving extensive television, print, web, and social media components) is full of quirky spirit. Here are some cheerful images from the past couple of months that perfectly celebrate the new JCPenney and the feeling of spring.
The next two images are my favorite of the group. hello. rainbow could just as well describe The Pink Chalkboard!
And what a fun way to play with the color orange. So cute.
Finally, take a look at this TV spot called Jumping Through Hoops. Collaborating with Peterson Milla Hooks Advertising, JCPenney offers a great sense of humor in their television ads (and a fun soundtrack too!).
I have really been enjoying the new JCPenney and look forward to seeing what they will do next!
images from top to bottom
3. through 7. JCPenney on Facebook