On May 6th, Target will debut its new twist on designer collaborations, called The Shops at Target. Over the next few months, Target will offer a collection of special items from small boutiques at affordable prices, and we can't wait! We loved the Missoni collaboration (among others) and thank Target for making these specialty stores accessible to everyone. The "store within a store" concept is new to big-box retailers, and it's such a great way to take designer partnerships to a whole new level. Plus, if the advertising is this well-designed, we are sure the products will not disappoint.
The first five shops in the collaboration are Privet House (a Connecticut shop offering a mix of vintage and new home accessories), The Cos Bar (an Aspen-based skincare company), Polka Dog Bakery (Boston's dog treat boutique), The Webster (an exclusive clothing shop from Miami), and The Candy Store (a San Francisco-based specialty candy shop).
Get ready for some more design-goodness from Target!
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all images via Target
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