I can't think of a better way to welcome spring than with bright, cheerful colors. It looks like some of my favorite brands and stores feel the same way! There has been an explosion of color in this season's retail media advertising.
Gap has one of my favorite campaigns this spring. Collaborating with Ogilvy and AKQA, Gap takes advantage of happy colors and interesting, modern typography in their latest advertising series, Be Bright.
How great are these pops of color? I just love the clean, contemporary styling and graceful design.
More than just a beautifully-designed print campaign, Gap partnered with six fashion and lifestyle blogs to create Styld.by, a website and social media presence that features Gap looks styled by the bloggers.
There are lots of other great colorful ads I will feature at the end of the week. In the meantime, get ready for some serious design-goodness from Jillian. She'll be posting a three-part series this week about a fabulous redecorating project. Stay tuned!
*****
all images via Stlyd.by / Gap
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