Maybe that's why I am so drawn to the packaging on this Rochdale Cider.
Designed by Supply in New Zealand for the McCashin family, the goal was to "...revive Rochdale Cider, one of its original brands from the 1940s. Rochdale was, and still is, produced by a local orchard and brewery in Nelson, New Zealand. The family wanted Rochdale to represent history and tradition, but feel fresh and new within the growing cider market. So the brand, packaging and collateral needed to communicate a "retro cheek" that referenced its heritage but captured a modern audience."
They certainly succeeded -- and were then recognized with a Third Place win in The Dieline Awards 2011. Well done, Supply! Now I just need to find this fabulous packaging (and I'm sure delicious drink) here in the States.
quote and top images via The Dieline
bottom image via rochdalecider.co.nz