Grown-up Soda

I really like this idea.

Soda for adults! I just discovered Grown-up Soda over the weekend while having lunch at Eataly in New York City.

Everything from the concept and the name, to the packaging and the taste (so light and refreshing with just the right amount of sweetness) is so savvy and perfectly marketed toward a grown-up, sophisticated audience.

And for a decidedly adult treat, the people behind GuS offer cocktail recipes for delightful GuS-inspired concoctions like the GuS-sy Navel (a light twist on the fuzzy navel) and
Me Gus-ta (featuring tequila and GuS Dry Cranberry Lime). Yum.

*****

all images via GuS Grown-up Soda